Dr. Markette shares a recent Fortune Magazine article by AI thought leader Matt Shumer, who compares today's AI moment to March 2020: most people aren't paying attention yet, but the world is about to shift. So what does that mean for your doctorate? Is your degree still worth it? In this video, I break down why the value of doctoral education was never really about cognitive labor — and why that's actually good news. I explain what AI can't replace (judgment, discernment, critical thinking, problem-solving), how to use AI as a thinking partner rather than a shortcut, and why the people who engage early will be the ones who lead. Whether you're just starting your program or deep in your dissertation, this conversation will reshape how you think about your degree — and the world you're preparing to enter. Matt Schumer's Something Big Is Happening: https://fortune.com/2026/02/11/something-big-is-happening-ai-february-2020-moment-matt-shumer/ Who Moved My Cheese by Spencer Johnson: https://ia800305.us.archive.org/17/items/WhoMovedMyCheese_201604/Who%20Moved%20My%20Cheese.pdf. Recommendations for Qualitative Resources: Braun & Clarke (2013) For Beginners: https://amzn.to/3OjkPnd Braun & Clarke (2021) Thematic Analysis: https://amzn.to/3QJbyGt Saldana (2021) Coding Manual: https://amzn.to/3xKzMaI Giorgi (2009) Descriptive Phenom: https://amzn.to/3OB0GZq Moustakas (1994) Phenom Research: https://amzn.to/3OG9rRQ Yin (2017) Case Study: https://amzn.to/3Oxz1Zy Recommendations for Resources for ALL Methodologies: Ravitch & Riggan (2017) https://amzn.to/3M8aRGR Cresswell & Cresswell (2018): https://amzn.to/3ykt4tE Barros (2016) Academic Phrasebook (MUST HAVE!!): https://amzn.to/3A2V860 Bryman (2016) Social Research Methods: https://amzn.to/3u4itjN Recommendations for Human Comfort Items: Birkenstock sandals: https://amzn.to/3HPy8Jk Jogger Sweatpant: https://amzn.to/39TPGYr Under desk foot rest: https://amzn.to/39TPGYr Laptop stand: https://amzn.to/39TPGYr Seat Cushion & Lumbar Support: https://amzn.to/39TPGYr As an Amazon Associate I earn from qualifying purchases. FTC Disclaimer: Please note that some links may be affiliate links, and I earn a commission from your purchase. These links share products at no extra cost to you. I may receive some products in exchange for my honest review. My opinions are my own and are not influenced by brand, person, or company. Contact us for sponsorships: drmarkette@gmail.com APA citation: Markette, N. & Markette., J. [Dr. Markette]. (2026, February). Don't Let AI Steal Your Judgment [Video]. https://youtube.com/shorts/ZNFJLXGacVk

Dr. Markette shares a recent Fortune Magazine article by AI thought leader Matt Shumer, who compares today's AI moment to March 2020: most people aren't paying attention yet, but the world is about to shift. So what does that mean for your doctorate? Is your degree still worth it? In this video, I break down why the value of doctoral education was never really about cognitive labor — and why that's actually good news. I explain what AI can't replace (judgment, discernment, critical thinking, problem-solving), how to use AI as a thinking partner rather than a shortcut, and why the people who engage early will be the ones who lead. Whether you're just starting your program or deep in your dissertation, this conversation will reshape how you think about your degree — and the world you're preparing to enter. Matt Schumer's Something Big Is Happening: https://fortune.com/2026/02/11/something-big-is-happening-ai-february-2020-moment-matt-shumer/ Who Moved My Cheese by Spencer Johnson: https://ia800305.us.archive.org/17/items/WhoMovedMyCheese_201604/Who%20Moved%20My%20Cheese.pdf. Recommendations for Qualitative Resources: Braun & Clarke (2013) For Beginners: https://amzn.to/3OjkPnd Braun & Clarke (2021) Thematic Analysis: https://amzn.to/3QJbyGt Saldana (2021) Coding Manual: https://amzn.to/3xKzMaI Giorgi (2009) Descriptive Phenom: https://amzn.to/3OB0GZq Moustakas (1994) Phenom Research: https://amzn.to/3OG9rRQ Yin (2017) Case Study: https://amzn.to/3Oxz1Zy Recommendations for Resources for ALL Methodologies: Ravitch & Riggan (2017) https://amzn.to/3M8aRGR Cresswell & Cresswell (2018): https://amzn.to/3ykt4tE Barros (2016) Academic Phrasebook (MUST HAVE!!): https://amzn.to/3A2V860 Bryman (2016) Social Research Methods: https://amzn.to/3u4itjN Recommendations for Human Comfort Items: Birkenstock sandals: https://amzn.to/3HPy8Jk Jogger Sweatpant: https://amzn.to/39TPGYr Under desk foot rest: https://amzn.to/39TPGYr Laptop stand: https://amzn.to/39TPGYr Seat Cushion & Lumbar Support: https://amzn.to/39TPGYr As an Amazon Associate I earn from qualifying purchases. FTC Disclaimer: Please note that some links may be affiliate links, and I earn a commission from your purchase. These links share products at no extra cost to you. I may receive some products in exchange for my honest review. My opinions are my own and are not influenced by brand, person, or company. Contact us for sponsorships: drmarkette@gmail.com APA citation: Markette, N. & Markette., J. [Dr. Markette]. (2026, February). Who Moved My Cheese || AI in Doctoral Dissertations [Video]. https://youtube.com/shorts/mXNuEWWjXSk

Dr. Markette shares a recent Fortune Magazine article by AI thought leader Matt Shumer, who compares today's AI moment to March 2020: most people aren't paying attention yet, but the world is about to shift. So what does that mean for your doctorate? Is your degree still worth it? In this video, I break down why the value of doctoral education was never really about cognitive labor — and why that's actually good news. I explain what AI can't replace (judgment, discernment, critical thinking, problem-solving), how to use AI as a thinking partner rather than a shortcut, and why the people who engage early will be the ones who lead. Whether you're just starting your program or deep in your dissertation, this conversation will reshape how you think about your degree — and the world you're preparing to enter. Matt Schumer's Something Big Is Happening: https://fortune.com/2026/02/11/something-big-is-happening-ai-february-2020-moment-matt-shumer/ Who Moved My Cheese by Spencer Johnson: https://ia800305.us.archive.org/17/items/WhoMovedMyCheese_201604/Who%20Moved%20My%20Cheese.pdf. Recommendations for Qualitative Resources: Braun & Clarke (2013) For Beginners: https://amzn.to/3OjkPnd Braun & Clarke (2021) Thematic Analysis: https://amzn.to/3QJbyGt Saldana (2021) Coding Manual: https://amzn.to/3xKzMaI Giorgi (2009) Descriptive Phenom: https://amzn.to/3OB0GZq Moustakas (1994) Phenom Research: https://amzn.to/3OG9rRQ Yin (2017) Case Study: https://amzn.to/3Oxz1Zy Recommendations for Resources for ALL Methodologies: Ravitch & Riggan (2017) https://amzn.to/3M8aRGR Cresswell & Cresswell (2018): https://amzn.to/3ykt4tE Barros (2016) Academic Phrasebook (MUST HAVE!!): https://amzn.to/3A2V860 Bryman (2016) Social Research Methods: https://amzn.to/3u4itjN Recommendations for Human Comfort Items: Birkenstock sandals: https://amzn.to/3HPy8Jk Jogger Sweatpant: https://amzn.to/39TPGYr Under desk foot rest: https://amzn.to/39TPGYr Laptop stand: https://amzn.to/39TPGYr Seat Cushion & Lumbar Support: https://amzn.to/39TPGYr As an Amazon Associate I earn from qualifying purchases. FTC Disclaimer: Please note that some links may be affiliate links, and I earn a commission from your purchase. These links share products at no extra cost to you. I may receive some products in exchange for my honest review. My opinions are my own and are not influenced by brand, person, or company. Contact us for sponsorships: drmarkette@gmail.com APA citation: Markette, N. & Markette., J. [Dr. Markette]. (2026, February). Why "Something Big Is Happening" Means Your Doctorate Needs to Change — Now[Video]. https://youtu.be/NRcCMCaUids

Check out Dr. Markette's channel for all things doctorate-related~

Go to the full-length video at https://youtu.be/bvw6ZM-PHMg

Go to the full-length video at https://youtu.be/bvw6ZM-PHMg

Learn how to craft powerful AI prompts for research development, brainstorming, and dissertation work. Recommendations for Quantitative Resources: Salkind &Frey (2021) Statistics for People Who (Think They) Hate Statistics : https://amzn.to/3u4itjN Recommendations for Qualitative Resources: Braun & Clarke (2013) For Beginners: https://amzn.to/3OjkPnd Braun & Clarke (2021) Thematic Analysis: https://amzn.to/3QJbyGt Saldana (2021) Coding Manual: https://amzn.to/3xKzMaI Giorgi (2009) Descriptive Phenom: https://amzn.to/3OB0GZq Moustakas (1994) Phenom Research: https://amzn.to/3OG9rRQ Yin (2017) Case Study: https://amzn.to/3Oxz1Zy Recommendations for Resources for ALL Methodologies: Ravitch & Riggan (2017) https://amzn.to/3M8aRGR Cresswell & Cresswell (2018): https://amzn.to/3ykt4tE Barros (2016) Academic Phrasebook (MUST HAVE!!): https://amzn.to/3A2V860 Bryman (2016) Social Research Methods: https://amzn.to/3u4itjN Recommendations for Human Comfort Items: Birkenstock sandals: https://amzn.to/3HPy8Jk Jogger Sweatpant: https://amzn.to/39TPGYr Under desk foot rest: https://amzn.to/39TPGYr Laptop stand: https://amzn.to/39TPGYr Seat Cushion & Lumbar Support: https://amzn.to/39TPGYr Pair Eyewear: http://rwrd.io/d6ntcbt?c As an Amazon Associate I earn from qualifying purchases. FTC Disclaimer: Please note that some links may be affiliate links, and I earn a commission from your purchase. These links share products at no extra cost to you. I may receive some products in exchange for my honest review. My opinions are my own and are not influenced by brand, person, or company. PROMPT STRUCTURE FORMULA Context + Specificity + Academic Level + Desired Output + Constraints EXAMPLE PROMPTS FROM VIDEO 1. Research Gap Identification Prompt I'm a doctoral student in K-12 leadership studying student absenteeism patterns in urban elementary schools. I need to identify three specific research gaps in the literature published between 2020-2024 that focus on post-pandemic attendance recovery in high-poverty districts. 2. Assumption Challenge Prompt I'm developing a dissertation hypothesis that social media activism leads to increased political engagement among Generation Z. What are five potential assumptions I'm making that could weaken this hypothesis? For each assumption, suggest one methodological approach to test or control for it. 3. Literature Gap Identification Prompt Based on the following research question [insert your question], what are the top three methodological approaches that haven't been adequately explored in the existing literature? Suggest specific research designs that could address these gaps. 4. Broad Brainstorming Prompt I'm interested in the intersection of artificial intelligence and healthcare ethics. Generate ten potential research angles that haven't been extensively studied, focusing on emerging technologies introduced in the last two years. 5. Progressive Narrowing Prompt Expand on the concept of AI bias in diagnostic algorithms. What would be three specific, measurable research questions I could investigate within this topic? Include potential data sources and methodological considerations. 6. Expert Panel Approach Respond as if you're a panel consisting of a methodologist, a subject matter expert in [your field], and a dissertation committee member. Evaluate my research proposal from each perspective. 7. Constraint Creativity Prompt Help me design a research study on teacher burnout, but I can only survey participants twice, have a budget under $500, and must complete data collection in six weeks. 8. Assumption Reversal Prompt My research assumes that remote work decreases productivity. What would a study look like if I hypothesized the opposite? What variables would I need to measure differently? KEY TAKEAWAYS Be specific: include your academic level, field, focus area, desired output, and constraints Use progressive prompting: start broad, then narrow down Challenge your assumptions before committing to a research design Think of AI as a tool to make your thinking more rigorous, not to replace it Contact us for sponsorships: drmarkette@gmail.com APA citation: Markette, N. & Markette., J. [Dr. Markette]. (2025, December). Stop Wasting Time: ESSENTIAL AI Prompting Strategies Every Doctoral Student Needs [Video]. https://youtu.be/bvw6ZM-PHMg

Dr. Markette provides insight on how to effectively document using AI in your dissertation research. Please join the community of scholars on this channel! Let me help YOU get to graduation! Also, check out our website: http://www.drmarkette.com Recommendations for Quantitative Resources: Salkind &Frey (2021) Statistics for People Who (Think They) Hate Statistics : https://amzn.to/3u4itjN Recommendations for Qualitative Resources: Braun & Clarke (2013) For Beginners: https://amzn.to/3OjkPnd Braun & Clarke (2021) Thematic Analysis: https://amzn.to/3QJbyGt Saldana (2021) Coding Manual: https://amzn.to/3xKzMaI Giorgi (2009) Descriptive Phenom: https://amzn.to/3OB0GZq Moustakas (1994) Phenom Research: https://amzn.to/3OG9rRQ Yin (2017) Case Study: https://amzn.to/3Oxz1Zy Recommendations for Resources for ALL Methodologies: Ravitch & Riggan (2017) https://amzn.to/3M8aRGR Cresswell & Cresswell (2018): https://amzn.to/3ykt4tE Barros (2016) Academic Phrasebook (MUST HAVE!!): https://amzn.to/3A2V860 Bryman (2016) Social Research Methods: https://amzn.to/3u4itjN Recommendations for Human Comfort Items: Birkenstock sandals: https://amzn.to/3HPy8Jk Jogger Sweatpant: https://amzn.to/39TPGYr Under desk foot rest: https://amzn.to/39TPGYr Laptop stand: https://amzn.to/39TPGYr Seat Cushion & Lumbar Support: https://amzn.to/39TPGYr Pair Eyewear: http://rwrd.io/d6ntcbt?c As an Amazon Associate I earn from qualifying purchases. FTC Disclaimer: Please note that some links may be affiliate links, and I earn a commission from your purchase. These links share products at no extra cost to you. I may receive some products in exchange for my honest review. My opinions are my own and are not influenced by brand, person, or company. Contact us for sponsorships: drmarkette@gmail.com APA citation: Markette, N. & Markette., J. [Dr. Markette]. (2025, September). Crucial AI Tips for Dissertation Research and Writing | You NEED to watch THIS [Video]. https://youtu.be/YaVbxjRVYvw

Dr. Markette provides specific tips to help you use AI effectively in your dissertation research. Please join the community of scholars on this channel! Let me help YOU get to graduation! Also, check out our website: http://www.drmarkette.com Recommendations for Quantitative Resources: Salkind &Frey (2021) Statistics for People Who (Think They) Hate Statistics : https://amzn.to/3u4itjN Recommendations for Qualitative Resources: Braun & Clarke (2013) For Beginners: https://amzn.to/3OjkPnd Braun & Clarke (2021) Thematic Analysis: https://amzn.to/3QJbyGt Saldana (2021) Coding Manual: https://amzn.to/3xKzMaI Giorgi (2009) Descriptive Phenom: https://amzn.to/3OB0GZq Moustakas (1994) Phenom Research: https://amzn.to/3OG9rRQ Yin (2017) Case Study: https://amzn.to/3Oxz1Zy Recommendations for Resources for ALL Methodologies: Ravitch & Riggan (2017) https://amzn.to/3M8aRGR Cresswell & Cresswell (2018): https://amzn.to/3ykt4tE Barros (2016) Academic Phrasebook (MUST HAVE!!): https://amzn.to/3A2V860 Bryman (2016) Social Research Methods: https://amzn.to/3u4itjN Recommendations for Human Comfort Items: Birkenstock sandals: https://amzn.to/3HPy8Jk Jogger Sweatpant: https://amzn.to/39TPGYr Under desk foot rest: https://amzn.to/39TPGYr Laptop stand: https://amzn.to/39TPGYr Seat Cushion & Lumbar Support: https://amzn.to/39TPGYr Pair Eyewear: http://rwrd.io/d6ntcbt?c As an Amazon Associate I earn from qualifying purchases. FTC Disclaimer: Please note that some links may be affiliate links, and I earn a commission from your purchase. These links share products at no extra cost to you. I may receive some products in exchange for my honest review. My opinions are my own and are not influenced by brand, person, or company. Contact us for sponsorships: drmarkette@gmail.com APA citation: Markette, N. & Markette., J. [Dr. Markette]. (2025, July). Crucial AI Tips for Dissertation Research and Writing | You NEED to watch THIS [Video]. https://youtu.be/169tP47i_r8